We offer a range of market analysis approaches which we
tailor to match the needs of our clients.
We undertake market landscape reviews providing information on market size,
geographical breakdown, product value, key stakeholders and industry trends.
Stakeholder mapping exercises are performed to provide insight into key actors
with relevant value chains, supply chains or innovation chains, to identify competitors
and potential collaborators.
We offer strategic market reviews covering political, economic, social,
technology, legal and environmental (PESTLE) considerations, as a basis for assessing
likely trends complimented by strength, weakness, opportunity, and threat (SWOT)
analysis to identify issues affecting development to provide robust recommendations
for future business actions.
For longer-term market research we undertake horizon scan and scenario
Horizon scans are used to detect early signs of important developments through
a systematic examination of potential threats and opportunities. Emphasis is
placed on exploring novel and unexpected issues as well as persistent problems
and trends. This includes matters at the margins of current thinking that
challenge past assumptions. Horizon scans
can provide the background to develop strategies to address anticipated future
developments and thereby gain lead time. It can also be a way to assess trends
to feed into a scenario development process.
Scenario planning is not about attempting to predict the future, but focuses
on examining what potential futures might look like. The basis of scenario
planning lies in combining the known and the unknown into views of the future
that span a wide range of possibilities. Scenario planning raises awareness of
possible futures and allows organisations to produce more robust business
Talk to the experts
For business solutions call NNFCC on +44 (0)1904 435 182 or email firstname.lastname@example.org
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