How to Communicate Sustainability?

Posted in: biobased

Sustainability can be subtle and difficult to communicate, so BioBase4SME is offering training in just that.

The bioeconomy is full of successful businesses who are proud that they are reducing the environmental impact of their sector!

Whether it’s switching to renewable feedstocks, shrinking the environmental footprint of manufacturing, or making a product that is greener to use, the bioeconomy is contributing to a more sustainable life. For many of us in the bioeconomy, the chance to contribute to a greener world is what drew us to the bioeconomy in the first place.

However, despite our enthusiasm and knowledge, this green aspect can be subtle and difficult to communicate. Everyone knows communication works best with simple messages, but when the green part of your business is buried in a complex value chain or technical process, that’s not easy to do.

There is also a risk of greenwashing; it’s hard to draw the line between telling a simple story and omitting vital information. Many companies have damaged the reputation of green technology by promising things they could not deliver. Platforms like Twitter mean that companies making unfounded claims can be humiliated very quickly in public, damaging their credibility.

Small enterprises and start-ups often struggle to tell their story in a compelling but genuine manner.

In November last year, NNFCC teamed up with Sustainability Consult to hold a training event on communicating sustainability for SMEs in the bioeconomy. Our event in York attracted several bioeconomy SMEs from the UK. This year, we’re repeating the event in Brussels. The event will be held on the 14th March 2018 in the White Rose Brussels office.

The full programme is available on our homepage. To register, e-mail your name and company name to our consultant Lucy Montgomery

For more information:

The event is part of our ongoing work with SMEs, as part of the BioBase4SME project. Through BioBase4SME, we also provide discounted consultancy services. Our partners Bio Base Europe Pilot Plant (BE), Materia Nova (BE), TCBB RESOURCE (IE), AC3A (FR), and REWIN (NL) also provide discounted services through the project. Intensive business training is provided by the University of York (UK) in the form of biocamps. The project is funded by InterregNWE and co-financed by the partners above, as well as CLIB2021 (DE), Flanders Biobased Valley (BE), The University of Limerick (IE), Ryan Institute (IE) and NUI Galway (IE), and the regions of Wallonia (BE), Noord-Brabant (NL) and Zeeland (NL).

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