Press Release: NNFCC to moderate bioeconomy roundtable at FDI Expo

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Press release, York, 14th March 2017: NNFCC to moderate bioeconomy roundtable at FDI Expo (London 17 & 18 May)

The Foreign Direct Investment (FDI) Expo and FDI Magnet invite you to join Going Global Live and FDI Expo at ExCeL in London, 17 & 18 May, where NNFCC will moderate a roundtable on bioeconomy.

FDI Magnet’s initiative “Invest in Bioeconomy” aims to promote sustainable and job-creating Foreign Direct Investment – globally.

Going Global Live is a leading event for companies looking to expand internationally. Once a company has proved a bioeconomy concept, global expansion is the way to scale. In the UK, many companies have developed technologies which can be applied with great advantage in other parts of the World: continental Europe, Americas, Asia or Africa.

FDI Expo runs alongside Going Global Live, gives countries and regions the opportunity to showcase their unique offerings in the bioeconomy: natural resources (agriculture, forestry, fisheries) agriculture and horticultural residues (such as cereal straws, manures, fruit pomace, and vegetable peel) as well as: universities and talents, prototyping labs and factories, transportation infrastructures, free zones and public incentives.

Investment promotion is competitive but there can be greater cooperation among countries and regions, in attracting FDI to the bioeconomy sector. After all, each location has its own critical advantage, based on geography, natural resources, infrastructures and innovation capabilities.

The roundtable moderator Adrian Higson is NNFCC’s Lead Consultant for Bio-based products. He has over 16 years’ research and consulting experience 

within the chemical and bio-based products industry. Adrian takes a particular interest in biorefining, industrial biotechnology and innovation strategy within the bioeconomy. 

At NNFCC, Adrian has undertaken projects for developers and business investors, performing project feasibility assessments including market analysis and sustainability appraisal. He has undertaken numerous strategic studies for public bodies covering the potential for and barriers to innovation in the bioeconomy.

NNFCC has been operating in the bioeconomy sector for over 13 years, working with investors, project developers and policy makers to create new opportunities for sustainable business development and growth.

NNFCC is currently working in several pan European projects supporting bioeconomy innovation within SMEs through access to professional services such as market and life cycle analysis (BioBase4SME and Superbio projects) and supporting the development of new business opportunities from agricultural and horticultural residues (Agrocycle).

So if you are a company looking to expand internationally, be sure to join the event and meet representatives of countries and regions with a strong interest in bioeconomy to discover what they have to offer.

For more information:

Attendance is free. For details about exhibiting please contact Simon Chicken, Event Director, on +44 (0)117 929 6091 OR email


About NNFCC:

NNFCC is a specialist bioeconomy consultancy based in York, the UK.  Established by the UK government in 2003 as the National Non-Food Crops Centre, NNFCC has grown to become a leading independent consultancy focused on understanding biorenewable markets and technologies.  They provide global clients with a holistic view of feedstock, technology, policy and market development across the bioeconomy, enabling informed business decisions and sustainable business strategies.  NNFCC also provides technical, market and policy expertise on the conversion of biomass and waste to bioenergy, biofuels and biobased products to the UK government.  See more at


SuperBIO supports the development of promising industrial value chains in the biobased economy and supports SMEs by providing 10 different professional innovation services 75% funded by SuperBIO. The SuperBIO consortium includes four industrial cluster organisations (from Belgium, France, Spain and Poland), and six service providers (from the UK, Germany and Belgium).

If you are interested please contact Dr Lucie A.Pfaltzgraff, NNFCC and visit


AgroCycle is a 3-year project funded by the EU (Horizon 2020). AgroCycle's main aim is to increase the recycling and valorisation of Agricultural Waste, Co-products and By-products (AWCB) 10% by 2020, across the EU and China. The project will further develop, demonstrate and validate novel processes, practices and products for the sustainable use of AWCB.

To read more about the project see at


This Interreg-funded project offers innovation support to SMEs operating in the bioeconomy in North West Europe.

  • up to €100,000 in the form of innovation support vouchers
  • for business and technical support services, such as
    • market research and business plan evaluation with the NNFCC
    • LCA with Materia Nova
  • funding for 50-100% of the voucher’s value
  • the application is a simple 4-page document and the response time is only a few weeks

For further information view the webpage ( or please contact Lucy Montgomery on

FDI Magnet:

FDI Magnet offers innovative digital services for economic development and investment promotion. See more at