Foreword
As the fuels market, and indeed many other industries,
shifts towards biobased and increases its sustainability, it is important to be
able to communicate accurately any such improvements to the consumer and other
stakeholders. Reducing climate change and global emissions is a big challenge
and efforts towards this goal shouldn’t be ambiguous. Any misunderstanding or
confusion can lead to a distrust of the industry and in addition, deliberate miscommunication
when conveying sustainability credentials, understandably, causes scepticism as
well as the lack of perceived environmental effects. This marketing technique –
falsely advertising or exaggerating environmental benefits – is known as greenwashing.
A recent example is
the Italian oil company Eni, who had claimed that their diesel is ‘green’ and
‘sustainable’ in advertisements across multiple platforms. Eni’s Diesel+ uses.........
Other news this month includes:
Policy
- Electric cars to go wireless for taxis
Markets
- Brazil ethanol sales
- License agreement on Sunliquid ethanol in China
- Eni fined for greenwashing
Research and Development
- Shipping industry towards decarbonisation
- New biofuel method could reduce costs
- Funding for green fuel projects
- ‘Insignificant’ link between US biofuel policy and
deforestation
Bioethanol
- Attempt at increasing ethanol in India
- Ethanol content set to increase in Canada
Biodiesel
- UCO powers transit vans
- HollyFrontier uses Topsoe fuel technology
Aviation Biofuel
- Plan to eliminate emissions by 2030
Other Biofuels
- 64 biomethane buses
- Cost of hydrogen
- Biogas for transport across the EU
Price Information
Events