Health supplement market landscape

A multinational chemical company came to us for insight on the potential market for a new bio-based product. They had developed a plant based alternative to a popular health supplement, normally derived from unsustainable feedstocks, and wanted to know if there was a market for it.

To assess market potential of the new product, we analysed global markets, feedstock availability and specific requirements, processing technologies and the economics associated with all sources of production.

Regulatory and sustainability issues related to feedstock provision were then evaluated, to assess the green credentials of the product compared to alternatives. Finally the scale and feasibility of production were assessed.

We provided a detailed market report to support the company’s assessment of the potential to start production from renewable sources, to de-risk the development of the new product.